Color plays an important role in everyone life. Whether you’re a fashion brand, developing web design, branding of company, creating logo. Color knowledge help you to connect to your ideal customer and help you to built a strong, relatable brand.
Red color psychology
Marketing colore like red can capture attention. The red color meaning is associated with energy, comfort, passion, intensity, excitement, confidence, danger, action, love. Red is the iconic color used for brands like Coca Cola. Coca–Cola is famous for its white scripted text on a distinct bright red background. The color red in marketing portrays power, excitement, energy and passion. It also stimulates the appetite, which makes it an excellent choice when branding food or drink.
Orange Color Psychology
In color psychology, orange represents warmth, creativity, stimulation, balance, success, adventure,enthusiasm. One iconic brand Nickelodeon is a children’s channel and so the logo accurately represents the creativity and enthusiasm that a children’s show would need through their playful orange color.
Yellow Color Psychology
In color psychology, yellow represents feelings of happiness, positivity, optimism, hunger, frustration, anger, intensity and attention-getting. McDonald’s and IKEA both use yellow in their branding to give off the feeling of friendliness and positivity. Yellow triggers the feelings of happiness and friendliness. When you combine red and yellow it’s about speed, quickness. In, eat and out again.
Pink Color Psychology
Pink is a popular color for brands that primarily serve a female audience. In color psychology, pink represents femininity, gentle, calming, romance, playfulness, immaturity and unconditional love. One iconic brand Barbie in pink color A bright shade of pink was chosen as Barbie’s signature color mostly to attract young girls to the brand.
Green Color Psychology
Green is the color of nature. green represents natural, cool, Growth, money, health, tranquility, harmony, calmness, fertility. One iconic brand John Deere’s entire brand revolves around nature. Their product line centers around landscaping, agriculture, lawn care equipment and more.
Blue color phychology
In color psychology, blue’s color meaning ties closely to the sea and the sky. Blue represent peace, cool, calmness, loyalty, focused, wisdom, trust, security. One iconic brand Walmart logo is blue color. blue dominates the stores to enhance the brand. Blue is also known to create trust and security. Walmart is a place where you can buy groceries and do shopping all in one convenient location.
Purple color phychology
In color phochology, purple color meaning connected to royalty, wealth, wisdom, spiritual, respect, prosperity,mystery. One iconic brand Yahoo logo is of purple color. the logo and the top navigation are purple but the rest of the website uses a variety of other colors.
White color phychology
In color phychology, whie color represented purity, innocence, goodness, cleanliness, neutrality and humility. One iconic brand Calvin Klien use white color in logo.
Black color phychology
Black is THE color for luxury and sophistication. Black color represented power, mystery, authority, elegance, intelligence and sophistication. . One iconic brand nike use black color in logo.
Grey color phychology
The color gray is quite interesting because it is one of the colors that result in no discernible psychological response. Grey color represented natural, balance, classic and elegant. One iconic brand apple use grey color in laptops. Grey color give classic looks. Apple website in made of grey,black and white color.
Brown color phychology
The color brown is known to be a reflective color. Brown color is naturally. brown color is of earth, wood, and sand. Brown color represented narure, comfort, warmth, organic, security and friendship. One iconic brand Hershey use black color in logo.